CauseMic: Building a Strategic Partnership with HubSpot

Written By Erin Longley

OBJECTIVE

Enhance CauseMic’s visibility and influence within the HubSpot ecosystem by engaging key HubSpot representatives and initiating partnership opportunities.

Background

CauseMic, a leading nonprofit consulting firm and HubSpot Certified Platinum Partner, sought to strengthen its position within the HubSpot ecosystem, specifically by fostering closer ties with key representatives at INBOUND, HubSpot’s annual marketing, sales, and customer success conference. To accomplish this, CauseMic engaged Azurite Partnerships, known for their strategic, relationship-building approach, to leverage their expertise and connections within the industry.

Azurite Partnerships designed a targeted plan for CauseMic’s INBOUND presence, focusing on securing high-impact meetings, initiating joint campaign discussions, and laying the groundwork for a mutually beneficial relationship between CauseMic and HubSpot.

Approach

Azurite Partnerships’ approach was divided into three main phases:

1. Pre-Conference Preparation

  • Research & Alignment: We researched HubSpot’s latest campaigns to align CauseMic’s offerings with HubSpot’s current focus, helping CauseMic craft a compelling case for collaboration.

  • Tailored Pitch Materials: We developed custom materials to highlight the mutual benefits of a CauseMic-HubSpot partnership.

2. Conference Engagement

  • High-Value Meetings: We represented CauseMic and facilitated engagement with decision-makers at HubSpot, positioning CauseMic as a valuable partner within HubSpot’s ecosystem.

  • Real-Time Strategy Adjustments: We gathered immediate feedback and insights during sessions to adapt the partnership pitch based on the latest HubSpot strategies.

3. Post-Conference Follow-Up

  • Leadership Debrief & Strategy Refinement: After sending personalized follow up to new connections, we debriefed CauseMic’s leadership on conference feedback and potential opportunities, offering tailored recommendations to build on initial discussions.

  • Campaign Proposal Development: We collaborated with CauseMic to develop and submit formal proposals for joint campaigns, setting the stage for an ongoing partnership.

Results

Azurite Partnerships built connections with influential HubSpot representatives and initiated discussions for joint campaigns. Our expertise in preparing, navigating, and following up on conference engagements positioned CauseMic as a strong, strategic partner for HubSpot, and helped alleviate capacity constraints for CauseMic.

“Erin brought a level of expertise and influence that allowed us to think bigger about the way we help nonprofits expand their impact with HubSpot’s tools. Her proactive approach, deep industry knowledge, and ability to secure impactful meetings elevated CauseMic’s visibility and opened the door to exciting partnership opportunities within HubSpot’s ecosystem. Thanks to Azurite Partnerships, we’re better positioned than ever to showcase our capabilities and grow alongside HubSpot.”

MATT SCOTT, CEO, CAUSEMIC

By leveraging Azurite Partnerships’ targeted and relationship-driven strategy, CauseMic successfully enhanced its footprint within the HubSpot network, laying the groundwork for valuable joint initiatives. This case study exemplifies Azurite Partnerships' strength in facilitating high-impact connections and fostering long-term partnerships tailored to drive mutual growth.

Erin Longley https://www.azuritepartnerships.com